Behavioural economics is a powerful field that combines economics and psychology to influence behaviour and improve decision-making for the better through low-cost, high-impact, easy-to-implement interventions. Genesis Analytics created the first team of consultants in Africa in 2014 to use a scientific understanding of human behaviour to solve practical problems in the world of business.

In late 2022, ChatGPT made it clear that AI is transforming our world. But what does this revolution mean for agri-food systems in low and middle income countries? The Centre of Digital Excellence at Genesis partnered with the Bill and Melinda Gates Foundation and US Agency for International Development to investigate. This report unpacks why and how AI and automation is used by small-scale agricultural producers, what the risks and opportunities are, and makes recommendations for steering AI innovation toward more inclusive outcomes. We also hosted a webinar, which you can watch here.

Download the full report

Download the executive summary

Download the “Is AI relevant to small-scale producers in LMICs” extract

Download the “Impact of AI and automation on small-scale producers” extract

Download the “Considerations to inclusively advance AI and automation in agri-food systems” extract

Can a bank’s value proposition targeting women be designed in a gender intentional way that avoids creating ‘pink products’? Tascha Terreblanche unpacks what Financial Services Strategy have come to learn about women and financial services with the value proposition components for a bank - product, price, promotion, place, process.

Our Global Business Services (Genesis GBS) is at the forefront of analysing and quantifying BPO and IT/digital outsourcing market trends, developments and best practice.

We work for a world where everyone can develop to their full potential. We are focused on expanding meaningful rights and opportunities for people who are marginalised. Part of a global African firm, we are particularly committed to children, women and young people in Africa and the Middle East.

This working paper examines the European Union’s (EU’s) Carbon Border Adjustment Mechanism (CBAM) proposal, the implications for South Africa, and possible response options and was written by John Ward (Genesis Analytics). The paper benefited from feedback from the Presidential Climate Commission’s (PCC’s) Climate Finance and Innovation Working Group and the PCC’s NetZero Working Group.

Climate change poses an existential threat to the city of Saint-Louis, Senegal. With an estimated population of 80,000 people living in high-risk zones, we need to act now. FSD Africa in partnership with UMOA-Titres commissioned Genesis to study the potential for impact bonds to unlock climate finance flows in the city.

Genesis Analytics conducted a final evaluation of Digital Opportunity Trust’s Entrepreneurship and Business Growth Project in Ethiopia. The project trained entrepreneurs on business skills and linked MSEs to business development services and facilitated greater access to finance. 

Genesis, via its MMC SUSTAIN programme, has been assisting South Africa's voluntary medical male circumcision (VMMC) programme since 2018. The aim? Transition to a more locally owned and implemented VMMC programme. Using behavioural insights and nudge-like techniques, we developed a set of tools to guide staff at primary healthcare facilities to promote VMMC to everyday-patients. 

This learning brief draws on the work of the Branching Out: Financial Inclusion at the Margins programme (the Branching Out programme). It summarises the lessons learnt from the programme on providing grant funding and technical assistance to organisations seeking to broaden financial inclusion for bottom of the pyramid communities, particularly women in Zambia, Rwanda and Sierra Leone.

A large portion of the developing world still remains financially excluded. Genesis Analytics partnered with the WSBI-ESBG to evaluate their Scale2Save programme (funded by the Mastercard Foundation). The programme focused on supporting eight financial institutions (First City Monument Bank Limited, LAPO Microfinance Nigeria, Barid Cash Morocco, BRAC Uganda, Centenary Bank Uganda, FINCA Uganda Limited (MDI), Postbank Kenya and Advans Côte d'Ivoire) to develop low-balance savings account products aimed at increasing financial inclusion.

The first of its kind, this manual covers the content of a new course in public finance management focusing exclusively on nutrition and targeted at nutrition stakeholders and decision makers in Asia. UNICEF East Asia and Pacific and South Asia Regional Offices collaborated with Oxford Policy Management (OPM) and Genesis Analytics to develop a new training manual on Public Finance Management for Children-Nutrition (PF4C-N), with a focus on South Asia and East Asia and the Pacific. The manual aims to support governments to realise children’s rights through the best possible use of public budgets.