Value Unlocked

The term 'unlocking value' has a specific meaning at Genesis. It refers to our aspiration to map out a path to value for our clients and for society that was not apparent prior to our work. The value opportunity unlocked in this way must be measurable, and the advice given needs to comprehensively address all the challenges related to realising that value. Every project at Genesis is assessed according to this standard. 

When a project unlocks value, we celebrate it. It remains our goal in all our areas, from financial services to agriculture to competition analysis. Here are some instances where we believe our work has unlocked value.  

Making Botswana an investment gateway to Africa

Botswana's Investment and Trade Centre has adopted a roadmap detailing the steps the country would need to take to develop an international finance centre that could match Africa's leader, Mauritius. 


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Genesis probes restrictive warranties on car parts

Genesis was asked by a player in the automotive industry to conduct an independent economic assessment of the impact of prescriptive warranty provisions used by original equipment motor vehicle manufacturers (OEMs) on South African consumers.  


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Genesis advises Carlyle Group on Africa deal

Genesis provided commercial due diligence services to global alternative asset manager The Carlyle Group on its investment into Global Credit Ratings (GCR), which serves 400 customers in 20 African countries.


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Expert analysis in Africa's largest bottling merger

Genesis Analytics was appointed jointly by The Coca-Cola Company, SABMiller and Coca-Cola Sabco to provide expert economic advice regarding the creation of Coca-Cola Beverages Africa, the largest Coca-Cola bottler on the African continent.



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Hostel plan for 35000 Kenyan students

Genesis is the lead partner in a consortium that has been retained to provide transaction advisory services for the development of hostels for 35000 students at five universities in Kenya . 


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New costing model for top-tier SA bank

A top-tier South African bank, under increasing cost pressure, needed to relook at the costs of its shared services and allocation methodology. The Genesis team developed a revised cost recovery model that the bank will be implementing in the new financial year.


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Nudging South Africans to save for their retirement

Genesis worked with a global insurance provider’s outbound call centre to encourage more South Africans to save adequately for retirement by ‘conserving’ or reinvesting their retirement reserves rather than withdrawing them when they have the option.


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Financial evaluation of third National Lottery applicants

The Ministry of Trade and Industry brought in Genesis to conduct an independent and substantive evidence-based assessment of the financial and business models of the competing applicants.


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Critical analysis of Eskom’s multi-year price determinations

Eskom’s tariff increases as part of the MYPD (Multi-Year Tariff Determination) process has had a critical and far reaching impact on the South African economy. The Genesis team has played an important role in ensuring that these tariff increases are governed by sound regulatory principles, being deeply involved in critically assessing all the MYPD tariff applications of Eskom since 2009.


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Plan to create 45 000 jobs in Ethiopia

Ethiopia has witnessed rapid economic growth with real gross domestic product (GDP) growth averaging 10.9% between 2004 and 2014. Enterprise Partners employed Genesis to provide techical support in their programme to further bolster growth over the next six years through integrating the poor, especially women, in sustainable economic enterprises that create jobs and improve incomes.


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Mapping out path for local card-processing in SA

Genesis partnered South Africa’s domestic payment switch, BankservAfrica (Bankserv)  to determine how to continue providing card-switching services to the South African market. 


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Expert analysis on impact of Walmart-Massmart merger

Genesis was appointed to provide expert analysis on Walmart’s proposed acquisition of Massmart by affected trade unions, which were later joined by the Department of Economic Development. This was considered a seminal case regarding public interest issues related to mergers and acquisitions in South Africa.


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Learning partner for ASISA Foundation

Genesis was appointed the learning partner for the ASISA Foundation, which was established by the Association for Savings and Investment South Africa (ASISA) to implement consumer financial education initiatives on behalf of the industry.


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Merger creates one of Ghana’s biggest banks

Genesis was contracted as an external adviser in the merger process between one of the largest local banks in Ghana and an SME finance provider.


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Early flood forecasting system for Incomati Basin

Genesis was engaged as the financial and economic adviser on a three-year project to support a holistic flood risk mitigation system in the Incomati Basin. Our work was integral in establishing the need for an early warning flood forecasting system (EWFFS) and its requirements for financial sustainability.


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Strategy development for a new market entry

Genesis was commissioned by a Ghanaian financial institution to conduct an opportunity analysis of the Ghanaian financial sector to advise it on the viability of becoming a universal bank in the market.


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Bringing a chicken project home to roost

A BEE consortium had approached the Public Investment Corporation (PIC), the largest asset manager in Africa, to partly fund the purchase of a large poultry company. The PIC, in line with its developmental investment strategy, wanted to ensure that the social value of the transaction was maximised. Genesis was asked to produce a social impact strategy for the transaction.


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Financial model sets new mobile termination rates

‘Termination rates’ are the prices telecommunications operators pay each other to terminate calls originating on each other’s networks (for example, when an MTN customer calls a Vodacom customer, MTN pays a termination fee to Vodacom). For a variety of pro-competitive reasons, regulators around the world set these rates equal to the costs operators incur to provide termination services to each other.


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Bank gets more customers to go mobile

A large Pan-African bank commissioned Genesis to conduct an analysis of the mobile-banking market in South Africa and to craft initiatives to drive rapid mobile adoption, allowing it to achieve aggressive targets set by the executive.


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Unlocking competition in digital finance in Africa & Asia

Genesis was commissioned to study impediments to more effective competition in mobile money markets in four markets – India, Bangladesh, Kenya and Nigeria.


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Sizing Africa’s Vehicle and Asset Finance (VAF) market

A large Pan-African bank approached Genesis to conduct a market-sizing exercise for vehicle asset finance (VAF) across its operations in 10 countries encompassing personal, business and commercial vehicles.


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Assessment of damages in R1-billion claim

Genesis provided an independent assessment of the appropriate damages quantum following the repudiation of an agreement between two large South African companies in the communications sector. The analysis was performed on behalf of the defendant in a claim that exceeded R1-billion.


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