Sizing Africa’s Vehicle and Asset Finance (VAF) market

Project name:
Sizing Africa’s Vehicle and Asset Finance (VAF) market

Service:
Market analysis and positioning

Sector:
Financial Services

Area of Expertise:
Retail banking
Business banking
Corporate and investment banking

Client:
A large Pan-African bank

Date:
2015

Country:
Angola
Botswana
Ghana
Kenya
Mozambique
Namibia
Nigeria
Tanzania
Uganda
Zambia


A large Pan-African bank approached Genesis to conduct a market-sizing exercise for vehicle asset finance (VAF) across its operations in 10 countries encompassing personal, business and commercial vehicles.

The research focused on a macroeconomic analysis of the 10 countries and the trends that may influence VAF in the future. It also focused on a review of both sector and industry developments to identify opportunities for growth.

A market-sizing exercise was then conducted using import data, regulator information, client data and industry association data. The report also estimated the client’s potential market share based on the trends and gaps in the asset finance market. 

The client used the research to develop its Africa go-to market strategy for VAF products.

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