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By 2030 four in five children will be born in the Young World

what we do

In a world undergoing convulsive technological and political change, Genesis partners with key actors to deliver urgent, lasting impact in critical areas. Genesis, an impact consultancy founded, incorporated and headquartered in Africa, has worked in 52 African countries and more than 100 countries globally. Uniquely, Genesis is focused on the Young World – the arc of countries with young populations stretching across Africa, the Middle East, South Asia and parts of Southeast Asia.

The Young World: Where the Future Begins

The Young World – the arc of countries that stretches through Africa, the Middle East, and into South and Southeast Asia – is poised to drive a new wave of global growth.

Three of every four babies born today are from this region, which will see its workforce swell by 1.2 billion people over the next 25 years. In contrast, the rest of the world is grappling with declining fertility rates and is expected to lose some 325 million workers over the same period.

This demographic divergence shifts the pendulum of opportunity in the Young World's favour. Unencumbered by legacy systems, these nations can pioneer innovative models and chart a new path to prosperity. However, converting this potential into developmental gains is not guaranteed.

To capitalise on the opportunity at hand, the Young World must successfully navigate five interconnected transitions. Explore the five transitions shaping the Young World.

At Genesis, we work alongside local partners to turn this opportunity into shared progress — helping the Young World move faster, more sustainably, and on its own terms.

Genesis in the news

NEWS & INSIGHTS

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Spending better on human development in an age of austerity

In an age of austerity, the imperative to spend better on human development begins with transforming how we uncover opportunities for progress.

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Gavin Krugel & Naila Aroni | Kenya’s digital transformation crossroads

The development of the DPI roadmap in Kenya plan follows the launch of a National AI strategy 2025-2030 which the government believes will play a central role in its digital economy development. However, this potential can only be fully realised by prioritising strong governance, building public trust, and ensuring sustainable and inclusive development in its digital future.

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Beyond ‘Silicon Savannah:’ A job creation playbook

More news
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Behavioural solutions

Genesis recognises that certain problems in commerce and development demand an expert understanding of human behaviour. Moreover, the quality of traditional solutions can often be dramatically improved by incorporating behavioural expertise. Behavioural Solutions at Genesis combines expertise in economics, psychology, anthropology and sociology to unlock value.

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Climate Finance and Economics

Climate change is the great challenge of our era, and the flow and timing of climate finance is woefully insufficient to address the growing emergency.

The private sector must be involved, and public funding that is already committed must be made more easily accessible to developing and emerging economies. We aim to be the leading global advisory firm unlocking climate finance for a just transition and to build climate adaptation and resilience.

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Competition and Regulatory Economics

As the leading provider of competition and regulatory economics services in Africa, Genesis has an unmatched breadth and depth of skills and experience. Blue-chip companies, regulators and competition authorities across Africa routinely rely on us for expert economics advice and input.

We have worked on most major competition and regulatory matters in South Africa and we have been involved in key matters across multiple other African countries including Botswana, Namibia, Kenya, Tanzania, Zambia and Zimbabwe.

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Centre of Digital Excellence

The Centre of Digital Excellence (C0DE) focuses on technology innovation as well as the opportunities that this provides for improving the development potential of African nations and for managing the risks inherent in an increasingly digital world.

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Economic impact assessment

In economics there are always trade-offs. Changes in policies, laws, and regulations, and every government intervention creates both positive and negative impacts, winners and losers.

Good government requires that these impacts are mapped and understood, so that responsive policy can be crafted to maximise the positive while minimising the negative.

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Economic opportunity

Expanding access to economic opportunity is essential for improving lives and livelihoods, generating jobs and creating wealth. The private sector plays a leading role in delivering economic growth and is increasingly expected to do so in a way that is inclusive and sustainable.

There are a number of ways in which businesses, foundations, governments and development organisations work to support private sector development. These include developing inclusive market systems; supporting the creation of quality jobs; developing value chains and access to markets for businesses; development of the financial sector and supporting access to finance; MSME development; capital markets development; and overall business enabling environment.

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Financial Services Strategy

Our Financial Services team has completed more than 1000 projects across sub-Saharan Africa and the Middle East since 2001. We work with leading financial institutions to address their challenges, unlock value for their stakeholders and shape the future of the industry.

Our team understands the evolving technology and market structures, economics and regulatory trends across all segments of the financial services sector. Our distinct approach is characterised by deep specialisation and rigorous analysis based on a strong economics foundation.

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Health

We work with our clients to develop solutions aimed at improving the health of populations throughout Sub-Saharan Africa. 

Our region faces the challenges of the quadruple burden of disease, which includes both communicable and non-communicable diseases, as well as violence and injury. 

Coupled with this are relatively weak health systems, heavy reliance on donor funding and inequitable public and private sectors. Within this context, we provide experts with decades of experience in the design, implementation, costing and evaluation of health programmes, and strengthening of sustainable health systems.

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Human Development

We work for a world where everyone can develop to their full potential. We are focused on expanding meaningful rights and opportunities for people who are marginalised. Part of a global African firm, we are particularly committed to children, women and young people in Africa and the Middle East. 

We work in key human development areas: health, nutrition, and WaSH (water, sanitation and hygiene); youth, education and early childhood development; and social protection and social care. Rapid changes in demography, climate and technology are generating massive challenges and tremendous opportunities for human development. At the same time, Covid-19 has caused a severe shock to human development from which people and systems need to recover.

We help governments, their global partners, and private and non-state clients to improve the delivery of key human development services while navigating these changes. To do so, we provide services in diagnostics; regulation, governance and oversight; strategy, planning and implementation; financing and budgeting; service delivery; and monitoring and evaluation.

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Monitoring, evaluation and learning

We work to maximise the social and economic impact of development efforts. As a trusted provider of monitoring, evaluation and learning (MEL) services we combine our deeply rooted understanding of the African context with our extensive experience in qualitative and quantitative monitoring and evaluation (M&E) methods to assess progress, measure value creation, and facilitate internal and external learning.

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Economic Growth and Impact

A revolution is taking place in business. In the Economic Growth and Impact practice our purpose is to reshape capitalism to serve the world. We put flourishing societies and ecosystems at the centre of the economy, not as afterthoughts.

We regard the company as the most powerful economic engine ever invented - and when companies start to think beyond narrow shareholder value to the creation of impact, they can also become potent drivers of development, social progress, inclusion and sustainability. 
 

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Youth: Our focus is on girls and young women

Africa is experiencing an unprecedented youth wave.  Our focus in youth is on young girls over the next five years so that no one is left behind in the development of the next generation. 

Gender equality describes a world in which women and girls have equal access to resources and opportunities and where their participation, contributions, and decisions are valued and rewarded as much as those of men.

For this reason Genesis looks at all its projects through a gender lens so we can find the opportunities for gender equality and address the barriers that keep women and girls from being fully active in their homes, economies and societies. We can’t achieve progress if half the world’s population is left behind and their potential and talent are left untapped.


Our purpose is to unlock value

We realise solutions and not just provide insights

Genesis Analytics is a truly 21st-century consultancy that blends human engagement and technology.

Critical to unlocking value at Genesis is the ability to convince people to act, as well as facilitating enabling environments for them to enact change. This requires a complex set of human skills to build coalitions, ecosystems, networks and a relationship-based approach to getting people to act intentionally on joint solutions.

Read more about our purpose
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Investment key to harnessing AI revolution in Africa

Artificial Intelligence is redefining industries globally, offering solutions to climate change, enhancing public service delivery, and revolutionising the financial sector. With AI’s immense potential, it’s unsurprising that the current global market is valued at an impressive $16.5 trillion.

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G2P choice for women: Lessons from SA, Zambia, Bangladesh

The Consultative Group to Assist the Poor (CGAP) commissioned Genesis to conduct a qualitative assessment with the aim of gathering empirical evidence to support the potential benefits of incorporating a choice-based model into the G2P (government to persons) payment system.

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Technical support boosts TB care strategy in SA

The Gates Foundation has awarded Genesis a grant to provide technical support to the National Department of Health as part of the foundation’s $2.5-million, three-year tuberculosis (TB) delivery strategy for South Africa.

More projects about our purpose

Join our team

We recruit passionate, driven, team players

Our goal is to recruit and build an exceptional cadre of professionals who are passionate about unlocking value and finding solutions. Successful candidates are placed into a niche practice area that best suits their skill set, interests and personal capability. We recruit at both a graduate (honours/masters) and experienced hire level.

Read more about a career at Genesis
Current vacancies at Genesis

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