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By 2030 four in five children will be born in the Young World

what we do

In a world undergoing convulsive technological and political change, Genesis partners with key actors to deliver urgent, lasting impact in critical areas. Genesis, an impact consultancy founded, incorporated and headquartered in Africa, has worked in 52 African countries and more than 100 countries globally. Uniquely, Genesis is focused on the Young World – the arc of countries with young populations stretching across Africa, the Middle East, South Asia and parts of Southeast Asia.

The Young World: Where the Future Begins

The Young World – the arc of countries that stretches through Africa, the Middle East, and into South and Southeast Asia – is poised to drive a new wave of global growth.

Three of every four babies born today are from this region, which will see its workforce swell by 1.2 billion people over the next 25 years. In contrast, the rest of the world is grappling with declining fertility rates and is expected to lose some 325 million workers over the same period.

This demographic divergence shifts the pendulum of opportunity in the Young World's favour. Unencumbered by legacy systems, these nations can pioneer innovative models and chart a new path to prosperity. However, converting this potential into developmental gains is not guaranteed.

To capitalise on the opportunity at hand, the Young World must successfully navigate five interconnected transitions. Read more here.

At Genesis, we work alongside local partners to turn this opportunity into shared progress — helping the Young World move faster, more sustainably, and on its own terms.

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Our purpose is to unlock value

We realise solutions and not just provide insights

Genesis Analytics is a truly 21st-century consultancy that blends human engagement and technology.

Critical to unlocking value at Genesis is the ability to convince people to act, as well as facilitating enabling environments for them to enact change. This requires a complex set of human skills to build coalitions, ecosystems, networks and a relationship-based approach to getting people to act intentionally on joint solutions.

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