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Data-driven decision making


Data-driven decision making

Overview

We enable data-driven decision making by combining human-centred design with innovative digital tools. Although data is an increasingly important part of business and society, making sense of it can be challenging. We cut through the noise of data to ensure that our clients’ decisions are made using high-quality information.

Our methodology places an understanding of our clients' needs first, so we collect, analyse and visualise the information that matters most to them. Our clients are equipped to transform their businesses, operations and society through evidence-based decision making by leveraging data from within and outside their organisations.

Genesis supports our clients throughout the entire data pipeline. We help our clients collect and connect to data through digital surveys, mobile surveys and APIs. We mine and translate this data into insights through descriptive, diagnostic and predictive analysis. We showcase these insights through live and interactive data visualisation such as dashboards, web-apps and web-portals.

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    Mobile and digital surveys

    We help you to connect with hard-to-reach customers or beneficiaries through mobile phones across the continent via SMS, Facebook Messenger, Interactive Voice Response (IVR) or WhatsApp chatbots.
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    Interactive dashboards

    We use human-centred design to develop interactive and dynamic dashboards that tell a story with your data. Our products help to demonstrate value to your stakeholders and quickly recognise trends. We can connect your dashboards to any of your real-time or static data sources and use interactive data visualisation tools to explore the data.
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    Performance and and impact reporting systems

    We support our clients by building processes and systems to support the collecting and recording of performance and impact information. As a tool-agnostic team, we work with our clients to understand their needs, provide recommendations, and customise a stack of tools to reflect how you work with your data.
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    Customer and patient analytics

    We help you understand the behaviour and desires of the people you serve. For ministries of Health, we enrich and mine data from national health information systems to, for example, understand and forecast vaccination uptake and identify how to improve vaccination programmes. For financial services providers, we use transactional data to develop a single view of the customer and identify how to grow the most commercially attractive customer segments.

Projects

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    Developing online tool to track national masterplans in SA

    Genesis Analytics was commissioned to develop a dashboard to track the implementation of sector masterplans that the South African government is implementing. 

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    Dashboard supports Covid vaccine roll-out in South Africa

    Despite progress in rolling out the Covid-19 vaccination programme in South Africa, there are still millions of vulnerable individuals who have not yet been vaccinated. There is a need to implement targeted interventions, per population group and geography, to increase national vaccination coverage.

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    A mobile solution to supporting HIV treatment adherence

    MenConnect is an innovative approach to supporting HIV treatment initiation and adherence among men living with HIV in South Africa. Genesis was responsible for crafting behaviourally informed messages that are timed to the treatment journey milestones and tailored per psychographic segment.

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    Data tool tracks risk of Covid overwhelming healthcare systems

    At the start of the Covid-19 epidemic in South Africa, Genesis Analytics developed a useful tool for looking at and understanding the impact of the epidemic on the healthcare system.

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    Diagnosing expenditure performance through health financing analysis

    The Bill & Melinda Gates Foundation needed to identify health-financing challenges driving poor system performance and the entry points in addressing the challenges.

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    Rwanda review project on renewable energy

    The Development Bank of Rwanda appointed Genesis to develop a monitoring, evaluation and learning plan for the Renewable Energy Fund project.

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