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Financial services strategy

All projects

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    Designing a Private Securities Market alongside the Central Bank of Congo

    Genesis and its partner Bourse Consult were commissioned by Financial Sector Deepening (FSD) Africa to support the Central Bank of Congo (BCC) in DRC to understand the demand for an opportunity to establish a private securities market in the country.

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    Developing a 10-year capital markets development master plan for Zambia

    Genesis and Bourse Consult jointly partnered with FSD Africa to develop a 10-year capital markets development master plan for Zambia.

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    Insight into SME environment in three West African countries

    Genesis was commissioned by the IFC to assess the micro, small and medium enterprises (MSME) sectors and research the specific financial needs of MSMEs in three West African countries.

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    Assisting financial institutions to improve financial access for SMEs.

    Genesis was commissioned by the IFC to undertake several deep-dive studies on MSME finance that were used to inform the IFC’s advisory to its (financial institution) clients to improve financial access for SMEs.

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    Due diligence on challenger digital bank in South Africa

    Genesis was commissioned by a private equity investor to conduct a strategic due diligence for a South African digital bank ahead of a potential investment. 

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    The future demand for card-switching services in South Africa

    Genesis Analytics was commissioned by a national payment switch to determine a strategy for its card-switching business considering the increased competitive pressure faced from international card schemes.

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    Sizing retail and business banking markets in Botswana

    Genesis was asked to develop a model to size the revenue pools of the retail and business banking segments of the Botswana banking sector by a pan-African bank.

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    Impact due diligence on Egyptian financial institution investment

    Genesis was commissioned by a global development financial institution (DFI) to undertake an impact due diligence on prospective financial institution (FI) investment in Egypt.

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    Enhancing access to finance for EAC women cross-border traders

    Genesis undertook a diagnostic study to inform discussions and policy adjustments to advance access to finance for women cross-border traders and the identification of firm-level barriers that limit their bankability.

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    Testing co-branded card opportunity in Zimbabwe

    Genesis was commissioned by a global card association to conduct a market scan and opportunity assessment on a co-branded card offering in Zimbabwe.


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    Driving adoption of payment services in rural Sierra Leone 

    Genesis was commissioned by the Ministry of Finance in Sierra Leone to assist in the design and implementation of rural payments connectivity solutions in conjunction with the deployment of a retail payments switch.

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    Design thinking for innovative bank products in Tanzania

    Genesis was contracted to support FinSights Lab, an innovation initiative enabling solutions for financial services institutions to enhance financial inclusion, in supporting a large Tanzanian bank to develop new products and services for the mass market.

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    Uplifting private sector development across African markets

    Genesis was commissioned by the African Development Bank to design its private sector development strategy for 2020 to 2025.

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    Ensuring the greatest impact of COVID relief funds in SA

    The Solidarity Fund was set up in March 2020 to fund a range of initiatives that addressed the COVID-19 crisis in South Africa. The Bill & Melinda Gates Foundation (BMGF) funded Genesis Analytics to provide extensive and wide-ranging technical support for the fund to ensure that the investments made by the fund had the greatest possible impact.

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    A new approach to impact reporting rolled out in Ghana with SCB

    Standard Chartered Bank partnered with Genesis as impact advisors to develop a next generation approach to impact measurement and reporting. This new approach was rolled out in a case study on lending to the manufacturing and infrastructure sectors in Ghana.

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    Expert economic evidence green lights JSE’s acquisition of Link Market Services

    Genesis was appointed by the Johannesburg Stock Exchange (JSE) to provide an expert economic report and testimony in the JSE’s acquisition of share registry business Link Market Services South Africa (Link SA).

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    Using behavioural economics to increase headline earnings

    Genesis Analytics was commissioned to deliver additional headline earnings to a financial institution over a period of three years. The team has implemented two projects to achieve this target.

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    Genesis supports Uganda with strategy to capitalise on 4IR to drive growth

    Genesis is providing technical support to Uganda's Presidential Taskforce on the fourth industrial revolution (4IR) to formulate a national 4IR strategy to guide the country on areas where 4IR technology can be domesticated to achieve development objectives.

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    Strategic plan to catalyse financial inclusion growth in Nigeria

    Genesis conducted a macroeconomic, financial sector policy and regulatory review to identify areas where EFInA could invest to catalyse financial inclusion in Nigeria.

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    Debunking financial and non-financial needs of MSMEs in Africa

    The International Finance Corporation (IFC) commissioned Genesis to do market-wide research on the MSME finance market and landscape in six African countries to ground its investment and advisory support to financial sectors.

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    Genesis looks for drivers of innovation ecosystem in SADC region

    Genesis was contracted by FinMark Trust and the Insights 2 Impact (i2i) Facility to conduct an innovation scoping study for the Southern African Development Community (SADC) region to identify the drivers of innovation ecosystem development and opportunities to enhance the innovation ecosystem in the SADC.

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    Insights drive uptake of financial products by smallholder farmers

    Genesis Analytics was contracted by the Kenya Commercial Bank to undertake an impact evaluation of MobiGrow, a product that targets agricultural value chain actors to offer mobile-based financial inclusion and information to smallholder farmers and pastoralists in Kenya and Rwanda.

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    Evaluating project for affordable, inclusive financial products

    Genesis was appointed by AccessHolding to conduct a mid-term evaluation of the Access2Acces programme to understand its performance and outcomes till the mid-point of the programme, in order to document key learnings arising from implementation, and to identify areas for improvement.

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    Making Access Possible in Malawi: RoadMAP to MSME success

    Genesis, in partnership with FinMark Trust, was commissioned to carrying out an evidence-based diagnostic study of the MSME of Malawi to identify key barriers and opportunities in the market.

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    Exiting a lockdown: A balancing act of lives and livelihoods

    A public-private convening body asked Genesis for advisory work to support Presidential decision-making in South Africa on how to unlock the economy responsibly – which parts, which sectors, how to balance lives with livelihoods?

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    Framework for SME finance to support agriculture value chain in Africa

    Genesis partnered with an international donor organisation to compare the operational processes of a group of agri-SME lenders to identify ways of serving the agricultural value chain more effectively.

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    Strategy for mobile-wallet partnership opportunities in Africa

    Genesis Analytics was commissioned by a global card association to conduct a mobile-wallet partnership opportunity assessment across five countries, Ghana, Senegal, Madagascar, Cote d’Ivoire and Mauritius. This entailed assessing and mapping the payment landscape in each country and identifying key payment opportunities in the mobile money, card and digital payments space.

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    Cloud-based solutions could reduce banking costs in Africa

    Genesis Analytics and Orange Business Services (OBS), with the support of the Bill and Melinda Gates Foundation, published a research report on Cloud Banking in Africa: The Regulatory Opportunity, which explores the potential for cloud computing to reduce the cost of technology for banks.

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    Enhancing end-to-end customer journey on sale of Saudi home mortgages

    A large Saudi Arabian mortgage financing company commissioned Genesis to help enhance its customer value proposition (CVP) in an innovative, digitally driven approach to issuing mortgage loans to borrowers.

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    Learning for better learning: Evaluating FiDA's learning partnership

    Genesis was appointed to conduct a strategic and forward-looking mid-term evaluation of the Partnership for Finance in a Digital Africa (FiDA), hosted by Caribou Digital, which is the learning partner to the Mastercard Foundation’s Next Generation Financial Services (NGFS) portfolio.

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    Behavioural campaigns lift loans response rates by 102%

    A large financial institution approached the Applied Behavioural Economics (ABE) team to increase the response rates for one of its financial services campaigns. Behavioural economics principles were successfully applied to optimise various existing customer communication channels throughout the personal loan take-up/uptake journey.

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    Developing a vision and strategy for Kenya’s National Payment System

    Genesis was engaged by the Financial Sector Deepening Trust (FSD) Kenya, on behalf of the Central Bank of Kenya (CBK), to perform a market analysis of the payments landscape in Kenya, and thereafter develop a 10-year vision and five-year strategy for the National Payment System (NPS).

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    Future of South African payments through lens of macroeconomics

    Bankserv commissioned Genesis to assess the future of South African payment rails (i.e. payment platforms or networks) to better cater to the evolving payments landscape.

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    Expert assessment of prospects for financial services merger

    Genesis was retained to provide an independent expert assessment of the proposed acquisitions and disposals between two financial services firms.

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    Mapping SME development on AfDB programmes

    Genesis Analytics completed a major review of the African Development Bank’s support strategies for small- and medium-sized businesses. This was the first project to leverage our new Francophone and African Development Bank liaison office.

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    Assisting to build internal behavioural economics capability

    Based on a series of exceptionally successful projects with a major financial services provider over the past five years, the Applied Behavioural Economics (ABE) team has been working closely with stakeholders to continue achieving this success on a larger scale by establishing and guiding an internal behavioural economics capability.

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    Unpacking gig opportunities for unemployed Kenyan youth

    Genesis partnered with Mercy Corps Youth Impact Labs (YIL) Kenya to undertake a study that unpacks the potential that the gig economy has in solving Kenya’s unemployment challenge.

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    Developing five-year plan for Kenya's Capital Markets Authority

    Genesis Analytics and Bourse Consult were jointly contracted to develop a five-year strategic plan for the Capital Markets Authority of Kenya that would enable the regulator to support economic development and empowerment.

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    Assessing affluent card market in 6 African countries

    Genesis generated a report and a go-to-market strategy for an international card association was looking to enter the affluent card market in a number of African countries.

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    Growing a card scheme’s footprint in Southern Africa

    Faced with the rise of mobile money, a large international card scheme approached Genesis Analytics to develop tailored strategies to grow card use in five key African countries: Angola, Mauritius, Mozambique, Zambia and Zimbabwe.

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    Genesis gives expert advice on credit bureaux merger

    Genesis was jointly retained by ENSafrica and Webber Wentzel to provide an expert economic assessment of the competitive effects on a merger between two large credit bureaux, Experian and Compuscan.

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    Socio-economic impact of debt forgiveness Bill

    Genesis was appointed by the dti (on behalf of Parliament) to undertake an independent socio-economic impact assessment of the National Credit Amendment Bill 2018, a separate debt review regulatory regime and process for a defined lower-income segment, called debt intervention.

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