Financial Services Strategy
All projects

Post-acquisition roadmap for proptech SaaS provider
After advising a private equity fund on the acquisition of a proptech SaaS player in South Africa, Genesis was retained to develop a five-year strategic roadmap to guide this business investor. A key aspect of the work was to ensure that management and the new equity partners were aligned going forward.

Strategic planning precedes foreign bank entry into Ethiopia
Genesis was commissioned by the Commercial Bank of Ethiopia (CBE) to conduct an analysis focusing on strategic planning for the anticipated entry of foreign banks into the Ethiopian market and the impact of digital transition in banking.

G2P choice for women: Lessons from SA, Zambia, Bangladesh
The Consultative Group to Assist the Poor (CGAP) commissioned Genesis to conduct a qualitative assessment with the aim of gathering empirical evidence to support the potential benefits of incorporating a choice-based model into the G2P (government to persons) payment system.

Future growth scenarios for Africa
How will Africa fare in the next 10 years and beyond? To tackle this question, Genesis was commissioned to write a research paper on what future growth scenarios could look like for the continent over the next decade. The work was background research for the African Development Bank’s strategy for 2023 to 2032.

Instant payments prompt review of interchange fees
Genesis Analytics was commissioned by a leading payment processor to write a concept paper that presented the consensus of the payments industry around the role and pricing of card payments in light of the introduction of emerging payment types such as instant payments.

Mauritian bank seeks cross-border banking strategy
Genesis partnered with a Mauritian bank aiming to use its strengths, and the country’s position as an international financial centre, to provide a variety of solutions for the continent’s financial institutions, corporates and affluent customers.

Analysis maps Kenyan insurance sector for pan-African firm
Genesis was retained by a pan-African insurance company operating in Kenya to conduct a competitor and market intelligence exercise. This engagement followed on from a strategy refresh exercise that Genesis facilitated for the same company a year earlier.

MSME training needs assessed as cross-border payments go digital
Genesis was commissioned to undertake a training needs assessment for MSMEs engaged in digital cross-border trade. The study spanned five COMESA member states (Kenya, Malawi, Rwanda, Uganda and Zambia) and was aimed at boosting the use of digital financial services for cross-border payments in the region.

ESG guidance for insurance regulators in Ghana, Kenya and Nigeria
Financial Sector Deepening Africa contracted Genesis Analytics to help co-create and implement proportional and fit-for-purpose environmental, social and governance (ESG) supervisory approaches and interventions in the insurance sectors in Ghana, Kenya and Nigeria

Encouraging the acceptance of QR codes by SA micro merchants
Genesis was commissioned by a global financial services company to conduct research on how to encourage the uptake of QR payments by micro merchants in South Africa, on behalf of a payment solutions provider aiming to enter this space.

Tapping into the MSME finance opportunity in Uganda
In a bid to understand the factors that constrain MSME finance in Uganda, the IFC commissioned Genesis to do a study of the general MSME landscape in the country, encompassing an analysis of the demand and supply-side of the MSME finance market.

Inaugural strategy to boost Kenyan home ownership
the National Treasury of Kenya commissioned Genesis to develop the inaugural 2020-2024 strategic plan for the Kenya Mortgage Refinance Company, which was established as a non-deposit-taking financial institution to provide long-term funds to primary mortgage lenders.

Probe on purchase of crossborder digital payment provider
A Pan-African bank commissioned Genesis to assess the revenue potential of the purchase of digital payment provider, with the intention of streamlining crossborder remittance payments both across its own customer base and for non-customers.

Seeking new financial products to target gig workers
Genesis was commissioned to conduct a market sizing of the gig economy in Pakistan, Egypt and Saudi Arabia to review the challenges faced by gig workers in these three markets and to propose recommendations on financial products to target this segment.

Bridging the climate finance gap for smallholder Ugandan farmers
Financial Sector Deepening Uganda (FSDU) commissioned a Genesis study of the climate change adaptation ecosystem in Uganda. The FSDU’s aim was to better understand the climate finance gap in Uganda and help smallholder farmers build their resilience to climate change by improving their access to climate and green finance.

Evaluating the impact of a central bank digital currency
Central banks across the world are rethinking approaches to financial and payments system infrastructure. New technologies such as distributed ledgers are revolutionising the way customers, businesses and financial intermediaries interact.

Designing a Private Securities Market alongside the Central Bank of Congo
Genesis and its partner Bourse Consult were commissioned by Financial Sector Deepening (FSD) Africa to support the Central Bank of Congo (BCC) in DRC to understand the demand for an opportunity to establish a private securities market in the country.

Design thinking for innovative bank products in Tanzania
Genesis was contracted to support FinSights Lab, an innovation initiative enabling solutions for financial services institutions to enhance financial inclusion, in supporting a large Tanzanian bank to develop new products and services for the mass market.

Ensuring the greatest impact of Covid relief funds in SA
The Solidarity Fund was set up in March 2020 to fund a range of initiatives that addressed the Covid-19 crisis in South Africa. The Bill & Melinda Gates Foundation (BMGF) funded Genesis Analytics to provide extensive and wide-ranging technical support for the fund to ensure that the investments made by the fund had the greatest possible impact.

A new approach to impact reporting rolled out in Ghana with SCB
Standard Chartered Bank partnered with Genesis as impact advisors to develop a next generation approach to impact measurement and reporting. This new approach was rolled out in a case study on lending to the manufacturing and infrastructure sectors in Ghana.

Genesis supports Uganda with strategy to capitalise on 4IR to drive growth
Genesis is providing technical support to Uganda's Presidential Taskforce on the fourth industrial revolution (4IR) to formulate a national 4IR strategy to guide the country on areas where 4IR technology can be domesticated to achieve development objectives.

Genesis looks for drivers of innovation ecosystem in SADC region
Genesis was contracted by FinMark Trust and the Insights 2 Impact (i2i) Facility to conduct an innovation scoping study for the Southern African Development Community (SADC) region to identify the drivers of innovation ecosystem development and opportunities to enhance the innovation ecosystem in the SADC.

Insights drive uptake of financial products by smallholder farmers
Genesis Analytics was contracted by the Kenya Commercial Bank to undertake an impact evaluation of MobiGrow, a product that targets agricultural value chain actors to offer mobile-based financial inclusion and information to smallholder farmers and pastoralists in Kenya and Rwanda.

Evaluating project for affordable, inclusive financial products
Genesis was appointed by AccessHolding to conduct a mid-term evaluation of the Access2Acces programme to understand its performance and outcomes till the mid-point of the programme, in order to document key learnings arising from implementation, and to identify areas for improvement.

Strategy for mobile-wallet partnership opportunities in Africa
Genesis Analytics was commissioned by a global card association to conduct a mobile-wallet partnership opportunity assessment across five countries, Ghana, Senegal, Madagascar, Cote d’Ivoire and Mauritius. This entailed assessing and mapping the payment landscape in each country and identifying key payment opportunities in the mobile money, card and digital payments space.

Cloud-based solutions could reduce banking costs in Africa
Genesis Analytics and Orange Business Services (OBS), with the support of the Bill and Melinda Gates Foundation, published a research report on Cloud Banking in Africa: The Regulatory Opportunity, which explores the potential for cloud computing to reduce the cost of technology for banks.

Learning for better learning: Evaluating FiDA's learning partnership
Genesis was appointed to conduct a strategic and forward-looking mid-term evaluation of the Partnership for Finance in a Digital Africa (FiDA), hosted by Caribou Digital, which is the learning partner to the Mastercard Foundation’s Next Generation Financial Services (NGFS) portfolio.

Behavioural campaigns lift loans response rates by 102%
A large financial institution approached the Applied Behavioural Economics (ABE) team to increase the response rates for one of its financial services campaigns. Behavioural economics principles were successfully applied to optimise various existing customer communication channels throughout the personal loan take-up/uptake journey.

Vision and strategy for Kenya’s National Payment System
Genesis was engaged by the Financial Sector Deepening Trust (FSD) Kenya, on behalf of the Central Bank of Kenya (CBK), to perform a market analysis of the payments landscape in Kenya, and thereafter develop a 10-year vision and five-year strategy for the National Payment System (NPS).

Assisting to build internal behavioural economics capability
Based on a series of exceptionally successful projects with a major financial services provider over the past five years, the Applied Behavioural Economics (ABE) team has been working closely with stakeholders to continue achieving this success on a larger scale by establishing and guiding an internal behavioural economics capability.

Socio-economic impact of debt forgiveness Bill
Genesis was appointed by the dti (on behalf of Parliament) to undertake an independent socio-economic impact assessment of the National Credit Amendment Bill 2018, a separate debt review regulatory regime and process for a defined lower-income segment, called debt intervention.

First comprehensive mapping of South African fintechs for national treasury
To enable the growth of the fintech sector while minimising risk and protecting consumers, the National Treasury, in partnership with The World Bank Group, commissioned Genesis to conduct the first full market diagnostic and sizing of the local fintech sector.

Designing a shared-value agri fund to finance rural land reform
Land reform is the most pressing and emotional political issue in South Africa. Genesis Analytics was approached by a banking client to design a solution to support rural land reform and to transform the farming sector. The purpose of the fund was to support the transformation of sustainable large-scale commercial agricultural businesses owned by black South Africans.

What should be bank's stand on radical land reform?
Land reform is the most pressing social and political issue in South Africa. Genesis was approached by a Big Four bank to formulate its official position on land reform, especially on the question of land expropriation without compensation.

Behavioural economics boosts annual premiums by 60%
The Applied Behavioural Economics team was commissioned to improve the conversion rates and the premiums collected for an asset manager’s retirement-product campaigns. The campaigns sought to migrate customers from old-generation products to new ones, while also increasing monthly premium contributions.

Genesis drafts report for government fintech working group
Genesis drafted the post-workshop report of the second workshop of the IFWG (Intergovernmental Fintech Working Group), which is made up of the representatives from the South African Reserve Bank, Financial Sector Conduct Authority, National Treasury, Financial Intelligence Centre and the South African Revenue Service.

Mid-term review of largest UN project in digital finance
Genesis was contracted to conduct a mid-term evaluation of Mobile Money for the Poor (MM4P), the largest of the UNCDF’s programmes in digital finance. The evaluation was based on a theory-based approach and used the OECD DAC criteria as its guiding framework.

Analysing the future of South Africa’s card acquiring market
Due to innovation and competition increasing, a global payment service provider wanted to better understand the market to engage new partners and increase their market share. This required a strategy and go-to-market approach across the various acquiring channels.

A winning strategy for deepening financial markets in Uganda
Genesis Analytics have been working with Financial Sector Deepening (FSD) Trusts on a number of projects. FDS commissioned Genesis first to re-invigorate their approach to facilitating financial-sector deepening in Uganda. We then helped FSDU develop a refreshed strategy for the next three years and then assisted them with a critical part of strategy execution related to fundraising.

Behavioural experiment validates new financial product
Genesis Analytics was commissioned to determine whether a pivotal new product would function by using a robust behavioural experiment. The experimental approach was key because focus groups and surveys could not adequately capture the experience of using the client’s product.

Due diligence on third-party payment processor deal
Genesis helped fill an information gap for an international private equity firm when it conducted a commercial due diligence assessment of a third-party payment processor (TPPP) in South Africa whose main business was processing insurance-premium payments.

Banking association evaluates its StarSaver programme
Genesis Analytics was contracted by the Banking Association South Africa (BASA) to conduct a retrospective evaluation of the StarSaver™ programme that allows volunteers from participating banks and financial institutions to deliver hour-long lessons on savings to learners up to grade seven.

Diagnosing the MSME development challenge in four countries
Genesis partnered with the prominent private foundation to diagnose the MSME landscape in four countries of interest. The foundation was new to the area of MSME development and required guidance on how best to diagnose the key growth constraints and programming opportunities for MSME development.

Evaluation of Microcred’s plan to bank a million new customers
Genesis Analytics was contracted to conduct an evaluation of the Mass Market Financial Inclusion (MMFI) project, which aims to provide access to key financial services for the unbanked populations of Senegal, Côte d’Ivoire and Madagascar.

Helping South African bank to keep up with digital innovation
Genesis engaged with a large South African bank to create and maintain a market insights capability that would enable it to develop internal points of view on developments in the payments sector, allowing the bank to respond with appropriate short-term and medium-term strategies.

Mid-term review of project to support agri-finance innovation
Genesis was contracted to conduct a mid-term evaluation of the Financial Inclusion for Smallholder Farmers in Africa Project, which is aimed at improving food security and incomes of over 700 000 smallholder farmers in Ghana, Kenya and Tanzania.

Learning partner for responsible finance in Rwanda
Genesis has been contracted for four years to Responsible Finance Through Local Leadership and Learning as their learning partner to spearhead the development and implementation of a solid strategy to extract and disseminate learnings from their activities both nationally and regionally.

Balancing innovation with regulation to grow SA financial services
Genesis partnered with the Centre of Excellence in Financial Services to understand which policy and regulatory approaches best suit the South African financial sector in managing the balancing act of preserving the country's sound financial system, while enabling fintech innovation that promotes improved access to finance and growth in the sector.

Quantifying the true cost of cash in South Africa
South Africa has a high proportion of banked adults but cash still accounts for over 50% of the total value of all consumer transactions. Genesis partnered with MasterCard to quantify the true cost of this reliance on cash for consumers in South Africa.

Real-time system to update customer information for major FSP
Genesis Analytics assisted in the development and assessment of a new, face-to-face, system-driven, financial advice process that involved real-time information updating on customers. This involved a rigorous behavioural approach to testing and analysing the impact on market perceptions.

Quantifying impact of competition in SA securities market
Genesis was requested by the Financial Sector Conduct Authority (FSCA) to assess the impact of introducing competition in the cash equites market in South Africa. In particular, over the past two years, the FSCA licensed four new trading platforms that are starting to compete against the well-entrenched JSE.

Finding a channel sweet spot for a Nigerian bank
Genesis was commissioned by a Nigerian bank to conduct a channel optimisation study, which involved an analysis of 65 million transactions across the bank’s customer base. This took into account global trends in channel usage, cost and best-practice channel optimisation, and considered the relevance of these international trends within the context of the Nigerian market.

Plan for improving cross-border payments in SADC
Genesis partnered with the FinMark Trust to verify what impact SADC's electronic cross-border payment system (called SIRESS) was having on the cost and efficiency of cross-border payments, and to understand why banks were not making greater use of it.

Financial inclusion can address Africa's youth job crisis
Genesis partnered with a prominent private foundation in the financial inclusion community to identify what the foundation had learned from its work in expanding access to formal financial services across the continent. This review took place against a broader strategic shift towards youth employment creation as a primary objective for many donors.

Strategic training in shared value for Barclays Africa
Genesis was asked by Barclays Africa to design and present a series of training and strategic workshops for the top 100 leaders in the bank. This was part of changing the strategic direction of one of the largest companies in Africa, with more than 40,000 staff.

Learning partner in consumer financial education
Genesis was asked to develop a learning agenda for the FSB’s consumer-education project portfolio. This includes specific learning questions that are answered through various research methods, drawing on the monitoring and evaluation of the FSB’s current and future projects, as well as additional research gathered from financial-service providers, policy-makers and researchers.

Impact evaluation of POWER Africa in Rwanda
Genesis was contracted to do an impact evaluation of CARE Canada’s Promoting Opportunities for Women’s Economic Empowerment in Rural Africa (POWER Africa) initiative in Rwanda. Funded by the MasterCard Foundation, POWER aims to improve financial inclusion in Burundi, Côte d’Ivoire, Ethiopia and Rwanda by linking village loan and savings associations with formal financial institutions.

Genesis strategises transition to a full-service bank
Genesis was commissioned by a Ghanaian finance house to develop a financial model that could be used to inform its transition from a non-bank financial institution into a full-service bank, while remaining aligned with its strategic objectives.

Strategy update to take Pan-African bank to 2020
Following on a previous project to develop medium-term strategy for a major Pan-African financial services institution based in Botswana, Genesis was recommissioned to evaluate the bank’s progress and develop a strategy to take it through to 2020.

Risk assessment of new distribution channels
Genesis Analytics was commissioned to conduct a risk assessment of the alternative distribution channel (ADC) strategy of four different financial institutions in Kenya, Ghana, the Democratic Republic of Congo (DRC) and Tanzania. In each instance, the project team developed a risk assessment framework and identified the kind of project risks that the institutions had experienced.

New costing model for top-tier SA bank
A top-tier South African bank, under increasing cost pressure, needed to relook at the costs of its shared services and allocation methodology. The Genesis team developed a revised cost recovery model that the bank will be implementing in the new financial year.

Access-to-finance model for Mozambique
A consortium of Genesis and the International Capital Corporation (Mozambique) was awarded the contract to design an access-to-finance programme in Mozambique. This was to be based on the model of the Financial Sector Deepening Trusts that DFID has established in various African countries including Kenya, Tanzania and Uganda

Strategy for large microfinance investor
Genesis was commissioned to undertake a review of the Africa strategy for a large non-profit organisation focused on improving access to finance across the world. Its activities include direct investments in microfinance institutions and related technology providers as well as investments in capacity-building services for the industry and clients at the bottom of the pyramid.

Review of a self-regulatory financial market model in South Africa
Genesis was commissioned by the National Treasury to conduct a technical review of the effectiveness of the SRO (self-regulatory organisation) model in South African financial markets in the context of the move toward a Twin Peaks regulatory framework.

Strategy for financial inclusion unit of Ghanaian bank
Our assignment was to assist a leading Ghanaian bank's Financial Inclusion Unit (FIU) to deliver on its overarching goal of having five million active accounts by 2018, and to identify ‘capability’ gaps that could potentially be supported by FSD Africa. The analysis involved a market opportunity analysis and internal capability assessment.

Value assessment of Access to Finance Rwanda
Genesis was contracted to take stock of Access to Finance Rwanda's progress in achieving its goal and conduct a value for money (vfM) assessment of AFR’s investments in 2015. Following this work, Genesis was contracted to review their MRM system. After the review, AFR retained Genesis in 2016 to streamline its MRM component and facilitate the effective communication of its results internally and externally.

Expert evidence on SA National Payments System
The South African National Payments System is the backbone of the South African economy. Genesis was asked by the Association of System Operators (ASO) to address a number of key competition issues in terms of the reconsideration of conditions imposed by the Competition Commission in two mergers in the South African National Payment System.

GIPS assessment and implementation plan for private clients
Genesis was commissioned by a large African bank to perform a Global Investment Portfolio Standards (GIPS) assessment and implementation for the bank’s private clients. Phase 1 focused on providing guidance on GIPS requirements and performing a gap analysis. Phase 2 focused on the Implementation of solutions to become GIPS compliant.

An indicative/education tool on cost of banking regulation
Genesis developed an indicative cost of regulation model for the South African banking sector to demonstrate how the bank regulations created a regulatory cost across specific products for the Banking Association South Africa (BASA).

Validation of the assessment of SAFCOM
The Financial Services Board (FSB) appointed Genesis Analytics, working in conjunction with Bourse Consult, to validate its assessment of the Safex Clearing Company (Pty) Ltd (SAFCOM, now JSE Clear). This was conducted in terms of the CPSS-IOSCO Principles for Financial Markets Infrastructures (PFMIs).

Review of the Ugandan Microfinance Sector
Genesis was commissioned by DFID and the Ugandan financial services inclusion programme to conduct a review of the progress made within the microfinance industry in Uganda, consider the emerging trends in the sector as well as to provide a look into the future and recommend new strategies for increasing the level of financial inclusion.

Access to finance for 12 000 small-scale farmers
Genesis was commissioned by the Zimbabwe Agricultural Development Trust (ZADT) to develop and pilot financial products suitable for direct access by smallholder farmers. Small-scale farming is the backbone of the rural livelihoods in Zimbabwe but the farmers often struggle to access finance for agricultural production, locking them into low input- low output production models

Due diligence of marketing services business
Genesis was retained by an international private equity firm to conduct commercial due diligence of a South African data-marketing services business. The aim of the project was to determine whether the business would be a viable investment for a larger financial services entity.

Due diligence of major SA credit firms
An established private-equity investor asked Genesis to assess the strategies of two major South African credit services businesses – a credit bureau and a leading data-marketing services provider – as part of its buy-and-build investment into the industry.

Feasability of vertically integrated business model
Genesis was appointed by a large South African financial services and insurance provider to review the feasibility of an innovative, vertically integrated business model connecting an independent distribution network to a large investment product range and manufacturing capability.

Raising capital in Ghana's banking industry
Genesis was asked to assist a tier-two bank in Ghana with its capital-raising strategy. Our work involved completing a demand-side analysis to identify potential investors and compiling a detailed pitchbook which covered the macroeconomic aspects of the Ghanaian economy.

Environmental, social and governance guide for pension fund
Genesis, in association with Delsus Limited (UK), was contracted by the International Finance Corporation to support the mainstream uptake of sustainable investment practices in South Africa as part of the Sustainable Returns for Pensions and Society project.

Analysis in support of merger of major brokers
Genesis was retained to assist AON, one of the world’s top corporate brokers, in its acquisition of Glenrand, one of South Africa's largest brokers. At the time of the merger, both parties were operating as brokers in the short-term insurance industry in South Africa.

Expert economic analysis in bank card merger
Genesis provided expert economic analysis in the approved purchase of bank card and SIM card manufacturer, Namitech, by the world's largest chip maker for smartcards and SIM cards, Gemalto. This seemingly concentrated market demanded careful economic analysis of tender behaviour, potential entry and countervailing power in order to reveal the lack of competitive concerns.

Developmental investment strategy for biggest investor in Africa
Genesis was asked to advise the Government Employees' Pension Fund, the largest investor in Africa, on the establishment of a developmental investment strategy. With $66 billion under management, the GEPF is one of the biggest pension funds in the world and the largest single investor in Africa.

Expert analysis as large investment houses merge
Genesis was retained to provide expert economic analysis of the proposed merger between two large investment houses, Remgro and Venfin. This involved a wide range of products and markets, including radio broadcasting, content production and advertising.

Sizing market for mobile phone money transfers
Genesis was commissioned by one of the largest mobile network operators (MNOs) in Africa to establish the size of the market for local and cross-border money transfers in 16 countries throughout Africa, the Middle East and South America, including Nigeria, Ghana, Côte d'Ivoire and Cameroon.