Value Unlocked

The term 'unlocking value' has a specific meaning at Genesis. It refers to our aspiration to map out a path to value for our clients and for society that was not apparent prior to our work. The value opportunity unlocked in this way must be measurable, and the advice given needs to comprehensively address all the challenges related to realising that value. Every project at Genesis is assessed according to this standard. 

When a project unlocks value, we celebrate it. It remains our goal in all our areas, from financial services to agriculture to competition analysis. Here are some instances where we believe our work has unlocked value.  

30 Kenyan banks adopt innovative payments infrastructure

Genesis partnered with FSD Kenya to develop a business case to convince 30 Kenyan banks of the value of joining PesaLink, a payment infrastructure that allows banks to offer real-time, person-to-person transfers at a low cost.


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Impact of small-scale power generation on municipal revenues

Genesis used its sector expertise to develop a customisable spreadsheet-based model and guidelines to quantify the revenue impact of small-scale embedded generation (SSEG) on municipal revenues and assist municipalities in their design of sustainable SSEG tariffs.


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Genesis counts cost of lifestyle diseases for Gauteng government

The Gauteng Office of the Premier’s Planning Division contracted Genesis Analytics to determine the health and financial effects of non-communicable diseases on Gauteng’s health system for 2017-2030 and to recommend policies and best practices to address the growing burden in Gauteng.


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Seed project increases Zimbabwean farmers' yields by 20%

Genesis was appointed by Vuna to work across a number of stakeholders to coordinate the implementation of a community-level seed production and distribution model in semi-arid districts of Zimbabwe.


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Impact of multi-billion move from sugar to corn syrup

Genesis was appointed by two of the world’s top fast-moving consumer goods brand to evaluate the economic pros and cons of a multi-billion-rand mega-transaction in the FMCG sector.


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Quantifying the true cost of cash in South Africa

South Africa has a high proportion of banked adults but cash still accounts for over 50% of the total value of all consumer transactions. Genesis partnered with MasterCard to quantify the true cost of this reliance on cash for consumers in South Africa.


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Genesis studies why 30% of SA births go unregistered

Genesis was contracted to evaluate the Department of Home Affairs’ birth registration programme. Despite various interventions, only 694 000 out of approximately 1.1-million births are registered per year in South Africa.


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Genesis is lead in hostel plan for 35000 Kenyan students

Genesis is the lead partner in a consortium that has been retained to provide transaction advisory services for the development of hostels for 35000 students at five universities in Kenya. 


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Probe on restrictive warranties on car parts

Genesis was asked by a player in the automotive industry to conduct an independent economic assessment of the impact of prescriptive warranty provisions used by original equipment motor vehicle manufacturers (OEMs) on South African consumers.  


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Expert analysis in Africa's largest bottling merger

Genesis Analytics was appointed jointly by The Coca-Cola Company, SABMiller and Coca-Cola Sabco to provide expert economic advice regarding the creation of Coca-Cola Beverages Africa, the largest Coca-Cola bottler on the African continent.



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Behavioural Experiment validates new financial product

Genesis Analytics was commissioned to determine whether a pivotal new product would function by using a robust behavioural experiment. The experimental approach was key because focus groups and surveys could not adequately capture the experience of using the client’s product.


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Expert analysis on impact of Walmart-Massmart merger

Genesis was appointed to provide expert analysis on Walmart’s proposed acquisition of Massmart by affected trade unions, which were later joined by the Department of Economic Development. This was considered a seminal case regarding public interest issues related to mergers and acquisitions in South Africa.


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Financial evaluation of third National Lottery applicants

The Ministry of Trade and Industry brought in Genesis to conduct an independent and substantive evidence-based assessment of the financial and business models of the competing applicants.


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Strategy development for a new market entry

Genesis was commissioned by a Ghanaian financial institution to conduct an opportunity analysis of the Ghanaian financial sector to advise it on the viability of becoming a universal bank in the market.


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Financial model sets new mobile termination rates

‘Termination rates’ are the prices telecommunications operators pay each other to terminate calls originating on each other’s networks (for example, when an MTN customer calls a Vodacom customer, MTN pays a termination fee to Vodacom). For a variety of pro-competitive reasons, regulators around the world set these rates equal to the costs operators incur to provide termination services to each other.


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Helping customers avoid too much debt, profitably

A long-term client approached the Applied Behavioural Economics team at Genesis-Analytics to help promote uptake of its debt-management proposition, resulting in a 14-fold improvement in sales.


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Assessment of damages in R1-billion claim

Genesis provided an independent assessment of the appropriate damages quantum following the repudiation of an agreement between two large South African companies in the communications sector. The analysis was performed on behalf of the defendant in a claim that exceeded R1-billion.


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