Shared value

Shared Value works at the intersection of business and society, helping companies to understand, manage and improve their societal relations. Today this relationship is a key determinant of corporate value. At risk for companies are credibility with consumers, regulatory permissions, media and investor reputation and social licence to operate. On the positive side, understanding societal need and building better relations with stakeholders can spark new models, products and revenues. 

Our Shared Value team works with executives to measure and articulate the value of their company to society, to design strategies of shared value, to navigate public policy pressures and prepare advocacy strategies, and to build partnerships and dialogue with important groups.

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Expertise Areas

Socio-economic impact assessment

We conceptualise, measure and articulate the contribution of a business or investment to society and the economy. Measurement can be done for the enterprise, for an investment, for a particular facility such as a mine, or for the entire sector.  

The starting point of assessing the role of a company or investor in society is to measure societal value rigorously. We are leaders in conceptualising, quantifying, and articulating the value created (and destroyed) in an economy by a company, investor or sector. We use a variety of conceptual, measurement and modelling tools together with eye-catching communication

Public policy response and advocacy strategy

We advise leading blue chip companies on public affairs in Africa.

We help our corporate clients to understand and interpret government relations, to navigate the political economy, to interpret the impact of policy changes on their business, and then to craft substantive responses. We place these responses into an advocacy and reputation strategy.  

Shared value and inclusive business strategy

We help companies and investors to understand societal deficits and needs, and then to co-design strategies and projects of shared value with key stakeholders. This is the heart of the shared-value approach. The key is matching the needs of stakeholders and broader society with the commercial interests of the firm or investor in new activities. 

We also help to build corporate social-strategy portfolios with more effective approaches to corporate social investment, transformation and sustainability. 

The Shared Value Initiative (SVI) was launched as a Clinton Global Initiative Commitment to Action with the support of Professor Michael Porter of Harvard Business School. It is done to further the understanding and practice of shared value – a business concept mixing business strategy and social impact. The SVI is the world’s leading shared-value network with the 27 member countries across the world. It serves as a global knowledge and learning hub for accredited practitioners in SVI strategies of practice.  Genesis became the only accredited affiliate in Africa in 2016.

Strategic stakeholder engagement and dialogue

Solving complex business and societal problems today requires coalitions of diverse stakeholders, private, public, and social, to come together in partnerships.  We design and facilitate dialogue in complex social and economic situations, often involving multiple stakeholders. 

We help corporate clients to better understand and engage with external groups like government, regulators, trade unions, NGOs and communities. We research the needs of these stakeholders and draw up a corporate engagement strategy based on shared interests. 

Projects

Bringing a chicken project home to roost

Project name:
Social impact strategy for the PIC on large poultry transaction

Service:
Shared value

Sector:
Public and Social
Agriculture and Agribusiness

Area of Expertise:
Shared value and inclusive business strategy

Client:
Large BEE consortium

Date:
2014

Country:
South Africa


A BEE consortium had approached the PIC, the largest asset manager in Africa, to partly fund the purchase of a large poultry company.

The PIC, in line with its developmental investment strategy, wanted to ensure that the social value of the transaction was maximised. Genesis was asked to produce a social impact strategy for the transaction. 

The transaction was concluded on the basis of the independent advice provided by Genesis and the social strategy was imposed as a condition of funding. 

The approach will grow emerging farmers upstream while creating business for township distributors and spaza shops downstream.

Daybreak eyes poultry sales model in townships

Impact of De Beers on Botswana

Project name:
Evaluating the socio-economic impact of De Beers in Botswana

Service:
Shared value

Sector:
Mining

Area of Expertise:
Socio-economic impact assessment

Client:
De Beers

Date:
2015

Country:
Botswana


De Beers, the world’s largest diamond miner, has been in partnership with the government of Botswana for 50 years - arguably the world’s most successful public-private partnership.  

De Beers asked Genesis and PwC to produce an independent report to analyse the economic contribution of the partnership to Botswana. 

The report included the history of the partnership from 1967 and an analysis of the economic contributions in 2014.

The findings were launched at a Chatham House conference in Gaborone in 2015. More than 1 000 people tuned into the live feed of the conference and the website was viewed 1 600 times over the two days. With over 2 300 unique mentions on social media, the hashtag #Botswana2015 was seen more than 12.5 million times.    

Ryan Short presents findings at Chatham House conference in Gaborone

Download the report

Economic impact of Emirates on South Africa

Project name:
Quantifying the economic impact assessment of global airline in South Africa

Service:
Shared value

Sector:
Transport
Hospitality and tourism

Area of Expertise:
Socio-economic impact assessment

Client:
Emirates

Date:
2016

Country:
South Africa


Emirates, one of the world’s largest airlines, sought to demonstrate to policy-makers, regulators and the public, that it creates high value for South Africa’s economy. 

Emirates asked Genesis to quantify the value that the airline created in South Africa and then to model the impact of a number of expanded business scenarios. 
 
Our analysis demonstrated that Emirates created significant value for the economy through its own operations as well as through partnerships with other airlines. Particularly its wide and well-priced global connectivity creates quantifiable additional arrivals in South Africa, with measurable benefits for tourism, business and trade. 

Download fact sheet

Download full report

Emirates' study warns of losses to tourism

New sustainability approach for big four bank

Project name:
A new sustainability approach for a big four bank

Service:
Shared value

Sector:
Financial Services

Area of Expertise:
Shared value and inclusive business strategy

Client:
Confidential

Date:
2016

Country:
South Africa


Genesis was employed by one of the big four banks in South Africa to review its sustainability strategy after its new head of sustainability concluded that the bank’s existing approach was too inward looking, environmentally focused and compliance driven.

We helped the client to devise a new sustainability strategy rooted in a shared-value approach. 

The bank recognised that socio-economic and environmental challenges in developing markets represented new growth opportunities for its suite of products. 

The new approach has been endorsed by the bank’s leadership and has led to a restructuring of the sustainability unit. 

Strategic review of property company's CSI

Project name:
Strategic review of corporate social responsibility

Service:
Shared value

Sector:
Real estate

Area of Expertise:
Shared value and inclusive business strategy

Client:
Growthpoint Properties

Date:
2016

Country:
South Africa


Genesis was commissioned by the largest property company in South Africa, Growthpoint Properties, to review its approach to corporate social resonsibility.

This involved a shift towards building a coherent societal strategy, as well as reviewing its approach to CSI.  

A strategy to engage with trade unions

Project name:
A strategy to engage with trade unions

Service:
Shared value

Sector:
Financial Services

Area of Expertise:
Strategic stakeholder engagement and dialogue

Client:
Insurance and Savings Congolmerate

Date:
2015

Country:
South Africa


One of the largest insurance and investment companies in South Africa wanted to engage with trade unions to improve stakeholder relations and to open up new business opportunities. 

The company needed advice on the state of and future direction of the trade unions in South Africa, and the client value proposition it could bring to the relationship. 

Through our strategy for engagement, the client streamlined internal structures to be union-centric and helped to secure new insurance business relationships.

Impact assessment of Anglo American to South Africa

Project name:
The socio-economic contribution of Anglo American to South Africa

Service:
Shared value

Sector:
Mining

Area of Expertise:
Socio-economic impact assessment

Client:
Anglo American

Date:
2013

Country:
South Africa


Genesis Analytics, in partnership with PwC, was asked to quantify the economic contribution of Anglo American on South Africa. 

The work included an economic impact assessment and a large stakeholder engagement process. 

The final report was used by the company to engage with government and other stakeholders

Full report

Tax and Economic Contribution Report 2014

Conceptualisation of a national economic summit

Project name:
Conceptualisation of a national economic summit

Service:
Shared value

Sector:
Mining

Area of Expertise:
Strategic stakeholder engagement and dialogue

Client:
Global miner

Date:
2016

Country:
South Africa


The Shared Value team was engaged by a global mining house to assess the feasibility and design a national economic summit in South Africa. 

The summit would be to introduce wide spread reform in the economy at the highest levels, in effect, an 'economic' CODESA. 

It would also include a scenarios exercise and social lab process. 

The concept paper is being used to build national consensus towards a new economic dialogue.

Assessing future direction of financial regulation

Project name:
Assessing the future role of government in insurance, savings and pension market

Service:
Shared value

Sector:
Financial Services

Area of Expertise:
Public policy response and advocacy strategy

Client:
Large African insurer

Date:
2013

Country:
South Africa


Genesis was engaged by a large financial services firm to advise on the policy direction of micro-economic policy and financial regulation. 

The client needed assistance in understanding the likelihood and shape of policies like NHI, NSSF, and POPI, how they would impact the business, and a strategy of engagement in advocacy. 

The work produced a regulatory risk framework that is still in use in the company, and led to an active engagement with the National Treasury and Financial Services Board that established lines of communication on new policy and improved working relationships.

State of political economy in South Africa

Project name:
State of political economy in South Africa

Service:
Shared value

Sector:
Mining

Area of Expertise:
Public policy response and advocacy strategy

Client:
Global miner

Date:
2015

Country:
South Africa


The Shared Value team was engaged by a global mining house, as part of its long term investment planning process, to provide analysis on the state of the political economy and how the mining industry was likely to be affected by the then policy direction.  

The report was used by the company to guide engagement with politicians and mining regulators. 

Meet the Team

Work more effectively with government

Cabinet reshuffle. Credit downgrade. Radical Economic Transformation. White Monopoly Capital. State capture. Price fixing. Political risk. Collusion. Corruption. South Africa is at a crossroads.

Recognising this, Genesis Analytics is partnering with the Gordon Institute for Business Science (GIBS) to present a two-day executive education programme, “Business and Government Relations: Working more effectively with the public sector” on 15 - 16 May 2017 at GIBS's Joburg campus.

The course provides insights and tools to manage public sector relationships constructively.

Download the brochure

Ryan Short outlines the course

Genesis affiliates to Shared Value Initiative

The Shared Value Initiative (SVI) was launched as a Clinton Global Initiative Commitment to Action with the support of Professor Michael Porter of Harvard Business School. The initiative furthers the understanding and practice of a business concept by mixing business strategy and social impact. 

The SVI is the world’s leading shared-value network with the 27 member countries across the world. It serves as a global knowledge and learning hub for accredited practitioners in SVI strategies of practice.  Genesis became the only accredited affiliate in Africa in 2016.

Genesis Analytics becomes only Africa-based affiliate of Shared Value Initiative

Genesis partner unpacks role of Shared Value

Areas of Service Expertise

  • Socio-economic impact assessment
  • Public policy response and advocacy strategy
  • Shared value and inclusive business strategy
  • Strategic stakeholder engagement and dialogue

Related Sectors

Projects

Project

Bringing a chicken project home to roost

A BEE consortium had approached the Public Investment Corporation (PIC), the largest asset manager in Africa, to partly fund the purchase of a large poultry company. The PIC, in line with its developmental investment strategy, wanted to ensure that the social value of the transaction was maximised. Genesis was asked to produce a social impact strategy for the transaction.

View Project
Project

Impact of De Beers on Botswana

De Beers, the world’s largest diamond miner, has been in partnership with the government of Botswana for 50 years - arguably the world’s most successful public-private partnership.  The company asked Genesis and PwC to produce an independent report to analyse the economic contribution of the partnership to Botswana. 

View Project

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Leading the team

Ryan Short

Partner (Shared Value)

Ryan Short
Partner (Shared Value)
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