Bringing a chicken project home to roost
Social impact strategy for the PIC on large poultry transaction
Public and Social
Agriculture and Agribusiness
Area of Expertise:
Shared value and inclusive business strategy
Large BEE consortium
A BEE consortium had approached the PIC, the largest asset manager in Africa, to partly fund the purchase of a large poultry company.
The PIC, in line with its developmental investment strategy, wanted to ensure that the social value of the transaction was maximised. Genesis was asked to produce a social impact strategy for the transaction.
The transaction was concluded on the basis of the independent advice provided by Genesis and the social strategy was imposed as a condition of funding.
The approach will grow emerging farmers upstream while creating business for township distributors and spaza shops downstream.
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