Assessing East European bank’s branch network

Project name:
Assessing improvements on East European retail bank’s branch network performance

Service:
Applied behavioural economics

Sector:
Financial Services

Client:
Large East European retail bank

Date:
2015

Country:
Croatia


Genesis was commissioned to conduct an in-depth assessment of the way in which behavioural economics could improve the commercial performance of a retail bank’s branch network.

A number of key opportunities were identified, some of which will be executed internally and others which will be executed in partnership with Genesis.

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