New sustainability approach for big four bank
A new sustainability approach for a big four bank
Area of Expertise:
Shared value and inclusive business strategy
Genesis was employed by one of the big four banks in South Africa to review its sustainability strategy after its new head of sustainability concluded that the bank’s existing approach was too inward looking, environmentally focused and compliance driven.
We helped the client to devise a new sustainability strategy rooted in a shared-value approach.
The bank recognised that socio-economic and environmental challenges in developing markets represented new growth opportunities for its suite of products.
The new approach has been endorsed by the bank’s leadership and has led to a restructuring of the sustainability unit.
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