Shared-value sustainability strategy for a pan-African bank

Genesis was engaged by a pan-African banking group to review its sustainability strategy and align it to shared-value principles.

We helped the client to devise a new sustainability strategy rooted in a shared-value approach, by enabling the bank to recognise that socio-economic and environmental challenges in African markets didn’t represent problems for banking but rather new growth opportunities for a suite of products.

The new approach was endorsed by the board and led to a restructuring of the sustainability unit.